Exxon Mobile Turbo
A picture might paint a thousand words, but animation paints a story—and works wonders to explain tricky subjects. For example, Exxon Mobil wanted to demonstrate how important their motor oil is when turbo charging an engine. Words and still images would’ve made the task an impossible, laborious slog, because let’s face it: who wants to read about compressed intake air?
So we created an animation that broke down the turbo charger into its composite pieces and showed exactly how and where both air and motor oil flow through it. That visual flow helps the viewer understand an unfamiliar concept in a way that words and images just can’t replicate. It’s a clean, effective piece Exxon Mobil can use over and over again, whenever they need it.